What

Smart Chimps is the place where bright people and hot mobile technology evolve together.

Smart Chimps is all about mobile, from the people behind the latest technologies and services, to those inside businesses and homes who are putting that innovation into action.

Smart Chimps focuses on the mobile ecosystem with a particular interest in the content that is driving the evolution of this marketplace, including hot areas for 2013 such as mobile developers, smart devices, mobile gaming, mobile money and payment, mobile security, and operating systems.

Bringing the mobile community and smart technology together, Smart Chimps also takes an overview of the mobile market, from country profiles and global trends, into networks, operators, and vertical sectors, plus how this industry revolutionises and changes the way businesses operate day to day, and how the consumer experiences life through the small screen.

Smart Chimps is a business to business and business to consumer site, covering daily news, plus features, case studies, Q&As, video, and opinion, all created in a strong, fresh style.

Categories
The sections on Smart Chimps drill down into the following areas:

SMARTKIT: Mobile devices, including smartphones, tablets and e-readers.

SMARTAPPS: Apps for businesses, consumers, gaming and news and features for app developers.

SMARTTECH: Hot tech behind the industry, including: security, NFC, LBS, TV, payment and banking, social networking, and operating systems.

SMARTNETS: Networks, from infrastructure, 4G and the rest, to what the mobile operators are up to.

SMARTUP: Verticals and their use of mobile tech, including: consumers, publishing, marketing, enterprise, healthcare, transport, developers and banking and finance.

SMARTINTERACT: A place for you to interact with Smart Chimps, including: Question Time – we quiz people in the know about topics you want to hear about; Spotlight – live Q&A session for you to interact with our special guests; Games – got one you want to showcase? Send us your games and we will put them on the site for people to play with!; Competitions; Stuff about Chimps, the ape.

SMARTFLICKS: Smart Chimps goes for a wander and videos interviews and events for your viewing pleasure.

Readership
Smart Chimps has a subscriber list of +10,000 individuals, who receive a weekly newsletter highlighting the hottest news and topics of the week.

Age: 16 to 55 years Gender: 70% male : 30% female Job: From mobile developer to mobile industry board director and execs, to end users in vertical sectors, and first mover and technologically aware consumers. Company: OEMS; mobile network carriers; mobile app and device developers; PCs and e-reader technology; software and hardware companies in or interested in the mobile space; mobile retailers; mobile accessories developers; verticals; and other groups with an active interest in mobile and mobile content (those in PR and marketing, journalism and research).